Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce additional costs, it can result in higher precision and more trustworthy information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing web browser privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is a much more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketers more ownership over the data they send, and makes it easier to follow numerous information regulations. It's additionally a whole lot much less prone to scams, as it's harder for deceptive stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, regular data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations seeking to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables services to control information hauls before it gets to third party endpoints, improving protection and personal privacy. This is especially vital as different browsers and systems increasingly transform how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that happened beyond your website.
On top of that, server-side tracking enables you to catch user information directly by yourself web servers. This gets rid of dependence on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's performance-based advertising server what occasions to record. This information is then sent out to analytics devices like Google Analytics and Facebook Service. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of data monitoring and gives companies extra control over transmission, making it typically a lot more dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally avoids the tracking restrictions enforced by internet browsers and ad blockers.